Creative agencies · New business
PitchIQ
Upload an RFP, get a fit score, a winning angle, and a full draft response in the agency's voice, in under two minutes.
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The problem
Agencies burn their best people on RFPs they were never going to win. Deciding what to chase is gut-feel, and every response starts from a blank document at 9pm.
The knowledge that wins pitches (past case studies, positioning, what worked last time) is scattered across drives and decks instead of feeding the next response.
The insight
Agencies treat the RFP problem as a writing-speed problem. It isn't. The expensive mistake is not the response that took too long. It is the pitch you should never have chased, staffed with your best people, at the cost of the one you would have won.
That reframes the tool. Scoring has to come before drafting, and it has to run against the agency's own rubric rather than a generic one, because 'good fit' is a claim about this agency and not about the brief.
What it does
Know whether an RFP is worth chasing in about ninety seconds, then draft from your own best proof instead of a blank document.
Fit scoring
Analyzes each RFP against the agency's own rubric and returns a score, tier, and signals, before anyone commits hours.
Lead angle extraction
Proposes the headline angle for the response plus two alternates; a human approves or edits before a word of the draft is written.
Case study library
The agency's profile and case studies are onboarded once, then the most relevant proof is pulled into every response.
Pipeline kanban
Every RFP moves through New → Scored → Drafting → Submitted, with a win-rate header keeping score.
How it works
Onboard
Agency profile, case-study library, and scoring rubric are captured once.
Analyze
A pasted RFP is scored for fit (score, tier, and signals) against the agency's own criteria.
Angle
The lead angle is extracted with alternatives; the human picks the story.
Draft
The full response is assembled in the agency's voice, backed by relevant case studies.
Who this is for
A fit if
- Agencies of roughly 8–30 people with a real new-business pipeline, where enough comes inbound that saying no is a genuine decision.
- Teams where partners or senior creatives are the ones absorbed by RFP responses.
- Shops sitting on a back catalogue of case studies that never makes it into the next pitch.
Probably not for you if
It isn't for agencies that win almost entirely on referral and relationship. If you are not triaging inbound briefs, scoring solves a problem you do not have.
What this would take
PitchIQ is Build-shaped: four to six weeks to a deployed system, trained on your rubric and your case studies. If you are not certain new business is the right first target, that is exactly what the Audit answers.
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